If we have obtained your consent to share your Personally Identifiable Information (as defined herein) with third parties for such third parties’ marketing purposes (whether through “opt-in” or “opt-out” means), you may opt-out by following the directions in the “Choices” section below.
Personally Identifiable Information
You can visit and enjoy the Web Site without disclosing any Personally Identifiable Information about yourself. However, in the course of using the Web Site and the Services, it may be necessary for you to, or you may choose to, provide us with certain Personally Identifiable Information. “Personally Identifiable Information” includes, for example, your name, street address, e-mail address, phone number, mobile phone number, short message service (SMS) or text message address, date of birth, credit card and other payment information, and/or other information that may identify you as an individual or allow online or offline contact with you as an individual. We also may, from time to time, receive Personally Identifiable Information about you from third party sources to improve the Web Site and our Services, and for the various purposes outlined herein.
Personally Identifiable Information may be collected on or through the Web Site or Services in a variety of ways and in a variety of circumstances, including, for example:
Web Site Usage Information
Other Tracking Technologies. We also may use Web beacons and other similar tracking technologies (such as “clear GIFs,” “Web beacons” and “pixel tags”) in the Web Site, the Services and/or in our communications with you to enable us to know whether you have visited a Web page or received a message. Such technologies are typically a one-pixel, transparent image (although it can be a visible image as well), located on a Web page or in an e-mail or other type of message, enabling the verification of an individual’s viewing or receipt of a Web page or message.
IP Addresses. Our servers collect the IP addresses of computers that visit the Web Site, which we may use to analyze trends, help administer the Web Site, track the movement of visitors and gather broad demographic information for aggregate use. IP addresses are not linked to any Personally Identifiable Information, except as may be necessary to verify users’ locations for various purposes, such as to identify problematic accounts, and to determine the applicability of blackout restrictions for certain audio/video subscription products, as applicable.
Clickstream Data. Our servers also collect clickstream data, which includes a trail of electronic information left at each web site and web page you visit, such as the referring page that linked you to us (e.g., another Web site or a search engine); the pages you visit on this Web Site; the Web site you visit after this Web Site; other information about the type of Web browser, computer, platform, related software and settings you are using; any search terms you have entered on this Web Site or a referral site; and other Web usage activity and data logged by our Web servers. We may use this information to learn about and determine how much time visitors spend on each page of the Web Site or the Service, how visitors navigate throughout the Web Site or the Service and how we may tailor our web pages to better meet the needs of visitors.
Any or all of the above-described activities with respect to non-personally identifiable information may be performed on our behalf by our authorized Service Providers, agents or representatives. Except for IP Addresses (as described above), we may match information that does not alone identify you as an individual with other information we may have from or about you, including your Personally Identifiable Information.
(i) contact you about the Web Site and/or Services you have requested;
(ii) provide you with Services or information you have requested, or products or services you have ordered or signed up for, such as newsletters;
(iii) confirm or fulfill an order you have made;
(iv) administer your participation in a contest, sweepstakes, promotion, survey or voting;
(v) maintain our Web Site, our Services, our operations and internal record keeping; and
Users may be able to send information about our Member Clubs, our products, our Services and/or our Web Site to their friends and family members by using an “E-mail to Friend” or similar feature on the Web Site or in an e-mail that we have sent them. In some of these cases (unless a user simply forwards our e-mail on his or her own), the user may provide the name and e-mail address of his or her friend or family member to us. We do not use the names or e-mail addresses submitted in these circumstances for any other purpose without the consent of the e-mail recipient to do so.
Services Providers: We may provide information (including Personally Identifiable Information and non-personally identifiable information) to our affiliates and third-party service providers, such as hosting providers, data management companies, address list hosting companies, e-mail service providers, analytics companies, distribution companies, fulfillment companies and payment processors (collectively, “Service Providers”), who provide services on our behalf in order to facilitate our operation of the Web Site and the Services. Our Service Providers are given the information they need to perform their designated functions, and we do not authorize them to use or disclose Personally Identifiable Information for their own marketing or other purposes. For further information about the manner in which our Service Providers may use and process your Personally Identifiable Information, contact the Privacy Administrator as set out in the “Contact Us” section below.
Third-Party Marketers. On occasion, our users may have the opportunity to receive special promotions or offers (such as subscriptions to and promotions for goods and services, including, for example, through participation in a co-sponsored sweepstakes or contest) from or involving third party marketers. If we have your permission (which we may obtain through either opt-in or opt-out means), we may share your Personally Identifiable Information with such third parties for these purposes. We are not responsible for how these third parties may use your information, and such uses are subject to their own policies. If you have consented to, but you change your mind and no longer want us to, share your information on a going-forward basis, you may let us know by following the instructions in the “Choices” section below.
Aggregated Demographic Information. We may use and share with third parties aggregated demographic information collected on or through the Web Site and Services for various purposes, but this information does not include and is not linked to any Personally Identifiable Information that can identify you or another individual person (except, however, with respect to IP Addresses, in the limited case of us verifying users' locations for various purposes, such as to determine the applicability of blackout restrictions for various video/audio subscription products, as applicable).
Business Transfers. As time passes, Major League Soccer, L.L.C. (or a part thereof), may be sold along with its assets, or other transactions may occur (such as a corporate reorganization, asset sale or other change in corporate control) in which customer information (including Personally Identifiable Information) is one of the business assets transferred. In such a case, the customer information (including Personally Identifiable Information), which we have gathered, may be one of the business assets we transfer.
You have various choices with respect to certain of our uses of the Personally Identifiable Information we collect from you on or through the Web Site or Services. For example, many of our registration and order forms contain a box for you to indicate whether you consent to receive special offers and promotions from us. They may also contain a box for you to indicate whether you would like us to share your Personally Identifiable Information with third parties that may contact you in connection with their own promotions and offers. You should be aware that in many cases, these check boxes may be pre-checked, which means that if you do not un-check them, you will be opted-in to the various activities. If you have not consented to us using your Personally Identifiable Information for these purposes, we will only use it to complete the transaction or provide the service or product you have requested.
If you have agreed to receive communications or solicitations from us, but you later change your mind, you can revise your preferences on the "Account" section of the Web Site or email us at privacy@MLSsoccer.com. You also may opt out of receiving all future promotional e-mails from us by clicking on an opt-out or “unsubscribe” link within the promotional e-mail you receive. Please understand that if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us.
You may also opt out of our SMS messages by texting “STOP” or another applicable keyword to the short code applicable to the particular SMS Service (as further described below).
If you have agreed to have us share your Personally Identifiable Information with third parties so that they may contact you about promotions, offers and other information, but you change your mind and no longer want us to share your personally identifiable information with third parties for their direct marketing use, you can revise your preferences on the "Account" section of the Web Site or email us at privacy@MLSsoccer.com. If you do request to have us stop sharing your Personally Identifiable Information with other entities for their direct marketing purposes, such request will only apply as of the date of your request, and we will not be responsible for any communications that you may receive from entities that received your Personally Identifiable Information prior to such request. In these cases, please contact that entity directly or click on the opt-out or “unsubscribe” link that should be included within the promotional e-mail you receive from such third party.
The Web Site may make chat rooms, forums, blogs, message boards and other community features and activities available to you and other users. If you post Personally Identifiable Information online, it will be publicly available and you may receive unsolicited messages from other parties. We cannot ensure the security of any information you choose to make public in a chat room, forum, or message board. Also, we cannot ensure that parties who have access to such publicly available information will respect your privacy. Please exercise caution when deciding to disclose Personally Identifiable Information in these areas. We reserve the right (but assume no obligation) to review and/or monitor any such community areas on the Web Site.
Examples of some of the third parties that collect information from users of this Web Site are ad networks, some of which are members of the Network Advertising Initiative, an industry group which offers a single location to opt out of its members’ cookies. For more information about these practices in general, we encourage you to visit the Network Advertising Initiative’s consumer web site, at http://www.networkadvertising.org/consumer/.
We may make available a service through which you can receive messages on your wireless device via short message service (“SMS Service”). If you subscribe to one of our SMS Services, you thereby agree to receive SMS Service messages at the address you provide for such purposes.
You understand that your wireless carrier’s standard rates apply to these messages, and that you may change your mind at any time by following the instructions in the “Choice” section above. You may be required to register and provide Personally Identifiable Information, which may include, for example, your name, SMS address, wireless carrier and, if fees are applicable to the SMS Service you subscribe to, billing information (either your credit card information or mobile service carrier information if applicable fees will be billed through your carrier). We may also collect the date, time and content of your messages in the course of your use of the SMS Service. We will use the information we obtain in connection with our SMS Service for the purpose of sending the SMS messages. If fees are charged to your wireless account invoice, we may provide your carrier with your applicable information to facilitate the transaction in connection therewith. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies. We may also contact your carrier, which may access the content of your wireless account, for the purpose of identifying and resolving technical problems and/or service-related complaints.
You acknowledge and agree that the SMS Service is provided via wireless systems which use radios (and other means) to transmit communications over complex networks. We do not guarantee that your use of the SMS Service will be private or secure, and we are not liable to you for any lack of privacy or security you may experience. You are fully responsible for taking precautions and providing security measures best suited for your situation and intended use of the SMS Service.
The security of your Personally Identifiable Information is important to us. Your preferences are password protected for your privacy and security, and we employ industry-standard Secure Socket Layer (SSL) technology in an effort to protect data transmissions. However, due to the inherent open nature of the Internet we cannot guarantee that communications between you and any Web Site or Service, or information stored on any Web Site or our servers, will be free from unauthorized access by third parties such as hackers. We strongly recommend that you do not disclose your password to anyone.
If you contact us by e-mail, via a messaging feature, or by a “contact us” or similar feature on the Web Site, you should be aware that your transmission might not be secure. A third party could view information you send by these methods in transit. We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission.
In the unlikely event that we believe that the security of any user’s Personally Identifiable Information in our possession or control may have been compromised, we may seek to notify such user of that development. If a notification is appropriate, we would endeavor to do so as promptly as possible under the circumstances, and, to the extent we have your e-mail address, we may notify you by e-mail. You consent to our use of e-mail as the means of such notification. However, if you do not want to be notified by e-mail for this purpose, please contact us at email@example.com.
If you want to access, review, update or correct inaccuracies in your Personally Identifiable Information, you can revise your preferences on the Web Site or email us at privacy@MLSsoccer.com. Your preferences include, for example, your profile information, as well as any shipping, payment and account information (if applicable), as well as whether you want to receive communications from us. You can access your preferences by logging-in to your account. If you want to close your account with us and have us delete the Personally Identifiable Information in it (except for information that we keep for record-keeping purposes), you should contact our Privacy Administrator. We may request certain Personally Identifiable Information for the purposes of verifying the identity of the individual seeking access to their personal information records.
By using the Web Site, you are consenting that your information (including your Personally Identifiable Information) may be collected, maintained, transferred and processed by us, our affiliates and/or other third-party Service Providers in and to the United States and other countries and territories.
Information Use and Disclosure. We – and any of our Member Club(s) the child indicates interest in – may use the Personally Identifiable Information to provide the child with the special services for which he or she has registered, such as membership in a Kids Club, receipt of newsletters, or participation in contests. We do not condition a child's participation in any of our online activities on the disclosure of more information than is reasonably necessary to participate in the activity.
Currently, the portions of our Web Site that are directed to children under 13 do not have unscreened chat rooms, blogs or other similar community functionality that would permit your child to disclose information to others or publicly. In addition, any “postcard” or “share with a friend” feature that may be available on these portions of our Web Site will collect the recipient’s e-mail address, but not the sender’s; permit the sender to type in a first name and last initial; supply the content or allow the sender to select a pre-determined message from a menu; and be sent immediately, at which time the recipient’s e-mail address as collected from the sender is deleted from our records.
Personally Identifiable Information collected on or through any portions of our Web Site that are directed to children under 13 may be shared with Service Providers (as defined above) with whom we contract to operate this Web Site and some of our Services. These Service Providers will use such Personally Identifiable Information of Web Site visitors only for the purposes of carrying out these operations. To the extent required or permitted by law, we may also collect, use and disclose such Personal Identifiable Information in connection with security-related or law enforcement investigations or in the course of cooperating with authorities or complying with legal requirements. We may also use Web Site users’ information as permitted by law to protect our rights or property, our website, or its users and their safety. As set forth above, we endeavor to maintain the confidentiality, security, and integrity of the Personally Identifiable Information collected from your child. Other than our Service Providers and as described above, we will not share your child’s Personally Identifiable Information with third parties.
Major League Soccer
420 Fifth Avenue, 7th Floor
New York, NY 10018-0223
Attention: Privacy Administrator/Legal Department